DEMO SITE — Hayward's Barbers is a fictional business built by FO Digital to show what your site would do. No real bookings, no real payments, no card is ever sent anywhere.

Clerkenwell · London EC1

Never explainyour haircut twice.

Four barbers, one room on Fenwick Row, since 2011. Book the chair you want, with the barber you want, in about thirty seconds. £5 deposit, comes off your bill, free to cancel up to 24 hours before.

15yrs
Open since 2011
4
Barbers, no chair rental
£5
Deposit, off your bill
24h
Free cancellation
The shop at closing time: four chairs facing the mirrors, lamps on, nobody in them.
Checking
Loading opening hours
 
MondayClosed
Tuesday09:00 – 19:00
Wednesday09:00 – 19:00
Thursday09:00 – 19:00
Friday09:00 – 19:00
Saturday08:30 – 18:00
Sunday10:00 – 16:00

Book online

Pick a chair. It is yours.

Real availability, real barbers, real cancellation policy. Five steps, no account, no app, no marketplace taking a cut of your first visit.

1Service
2Barber
3Date & time
4Your details
5Deposit

What are you having?

Prices are what you pay. The £5 deposit comes off the bill.

Nothing selected yet.

Price list

Every price, on the page.

No "from", no consultation before you find out what it costs. What is written is what you pay, and the £5 deposit comes off it.

Cuts

  • Skin Fade45 MIN£32Taken down to the skin, blended by hand, finished with a razor line-up.
  • Classic Cut30 MIN£26Scissor-over-comb, tapered back and sides, styled the way you actually wear it.
  • Wash, Cut & Style45 MIN£36Basin wash and scalp massage first, then the cut, then a proper blow-dry.
  • Buzz Cut15 MIN£14One guard all over, neckline squared or tapered. In and out.
  • Head Shave30 MIN£24Clippered down, hot towel, razor finish, balm.

Cut + beard

  • Cut & Beard60 MIN£42The full sit-down. Cut, beard shaped to the jaw, hot towel, line-up.
  • Beard Trim & Line-up20 MIN£16Shaped, thinned where it needs it, edges razored clean.
  • Hot Towel Wet Shave45 MIN£38Pre-shave oil, hot towels, badger brush, straight razor, cold towel, balm.

Concessions

  • Under 12s Cut30 MIN£18Patient, quick, no fuss. Booster seat and a lolly at the end.
  • Over 65s Cut30 MIN£20Standard cut, standing discount, any day of the week.
Book any of these Card, Apple Pay, Google Pay and cash in the shop.

The barbers

Four people, not a rota of strangers.

Nobody here rents a chair and disappears. Pick the person, not just the time, and you get the same hands every visit.

DH

Danny Hayward

Owner & Master Barber
22 years on the chair
  • Opened Hayward's in 2011 after eleven years on the chair in Soho.
  • Trained in traditional straight-razor shaving; still does every hot towel shave in the shop.
  • Best for: classic scissor work, wet shaves, and anyone who wants the same cut for the next ten years.
  • Off on Sundays. Book ahead for Saturdays, they go first.
In the shop: Tue, Wed, Thu, Fri, Sat
Book Danny
PR

Priya Raman

Senior Barber
9 years on the chair
  • Nine years cutting, four of them here. Came up through a Shoreditch shop.
  • Best for: skin fades, textured crops, curly and Afro-textured hair.
  • Does the shop's colour work: greys blended, bleach, and tips.
  • Speaks Tamil and English.
In the shop: Tue, Wed, Thu, Sat, Sun
Book Priya
MK

Marek Kowalczyk

Barber
14 years on the chair
  • Fourteen years, trained in Krakow, moved to London in 2016.
  • Best for: beard sculpting, heavy scissor work, thick and coarse hair.
  • The person to see if you have never liked a beard trim before.
  • Speaks Polish and English.
In the shop: Wed, Thu, Fri, Sat, Sun
Book Marek
SO

Sam Oduya

Barber
5 years on the chair
  • Five years on the chair, apprenticed here from 2021 and stayed.
  • Best for: skin fades, kids' cuts, and first haircuts.
  • Fastest hands in the shop, and the most patient with under-fives.
  • Runs the Sunday shift.
In the shop: Tue, Wed, Thu, Fri, Sun
Book Sam

The shop

Danny opened this room in 2011 with two chairs and a card machine that never worked.

Eleven years in a Soho shop before that, most of them wishing he could just run the place properly: book people in honestly, tell them the price before they sit down, and pay the barbers a wage instead of renting them a chair and taking a cut.

Fenwick Row was a dry cleaner's when he took the lease. The mirrors came from a shop closing down on Exmouth Market, the chairs were rebuilt twice, and the pole outside has been repainted every spring since. Four chairs now, four barbers on salary, and the same policy from day one: if you cannot make it, tell us the day before and it costs you nothing.

15 years, three of the four barbers have been here more than four, and a good number of the people in the chair on a Saturday were in it in 2011.

Danny Hayward
Established
2011 · 15 years
Owner
Danny Hayward
Barbers
4, all employed
Chairs
4
First haircut
Under 12s, £18
Languages
English, Polish, Tamil

The room

Four chairs, one long mirror,
and a kettle that is always on.

No music you have to shout over, no upselling, no product wall. It is a barbershop.

A vintage barber chair headrest in worn leather, with the counter and tools behind it.
The chairs came out of a shop closing on Exmouth Market. Rebuilt twice.
The room from the door: chairs down one wall, mirrors, daylight through the front windows.
Mid-morning, before the after-work rush.
A straight razor and a badger shaving brush resting beside a bowl of lather.
The hot towel shave, still done the long way.
Clippers, scissors and combs laid out on the counter before opening.
Everything laid out before the first appointment.

Find us

14 Fenwick Row, Clerkenwell.

Eight minutes from Farringdon, seven from Barbican, and the pole is hard to miss.

CLERKENWELL ROAD FENWICK ROW ST JOHN STREET CYRUS ST FARRINGDON BARBICAN HAYWARD’S 14 FENWICK ROW
Fenwick Row, EC1
Hayward's Barbers 14 Fenwick Row
Clerkenwell, London
EC1V 3QR
  • Farringdon 8 min walk · Elizabeth line, Circle, Metropolitan, Thameslink
  • Barbican 7 min walk · Circle, Hammersmith & City, Metropolitan
  • Buses 55, 243, 63 stop on Clerkenwell Road, 2 min walk
  • Parking Fenwick Row is permit-only. Cyrus Street pay-and-display, 3 min walk
  • Step-free entrance, no step at the door. The toilet is not wheelchair accessible

Opening hours

MondayClosed
Tuesday09:00 – 19:00
Wednesday09:00 – 19:00
Thursday09:00 – 19:00
Friday09:00 – 19:00
Saturday08:30 – 18:00
Sunday10:00 – 16:00

What people say

Reviews live on Google, not here.

These are illustrative, because this is a demo shop. On a real site they are pulled from the Google Business Profile, which is the only place review stars can legitimately come from.

“Best fade in EC1 and I have tried most of them. Priya actually listens to what you ask for.”

Tom B. · via Google

“Booked at 11pm on my phone for the next morning. Took about thirty seconds. Deposit came off the bill.”

Adeel R. · via Google

“Took my son for his first haircut. Sam was brilliant with him. We were both dreading it and it was fine.”

Laura M. · via Google

“Danny has cut my hair for nine years. Same chair, same cut, never once had to explain it twice.”

Ray K. · via Google

Questions

Before you book.

Can I cancel a booking?
Yes, free of charge up to 24 hours before your appointment. Cancel from the confirmation email or the Manage booking box on this page, and your £5 deposit is refunded in full, automatically. Inside 24 hours the deposit is retained, which is what pays the barber for the empty chair.
Why is there a £5 deposit?
Because a missed appointment costs a barber the whole slot. The £5 comes off your bill on the day, so a £32 skin fade is still £32. It exists only to make the 24-hour cancellation window mean something.
Do I need an account to book?
No. Name, mobile and email, then the deposit. Four taps from this page to a confirmed chair.
Do you take walk-ins?
When a chair is free, yes. Saturdays are almost always fully booked by Thursday, so book if it matters.
Which payment methods do you take in the shop?
Card, Apple Pay, Google Pay and cash. The deposit online is card, Apple Pay or Google Pay.
Do you cut children's hair?
Yes. Under 12s is £18. Sam and Danny are the two to book for a first haircut.
Is the shop accessible?
Street level, no step at the door, and the front chair has clear space beside it. The toilet is not wheelchair accessible, which we would rather tell you now than on the day.
Where can I park?
Fenwick Row is permit-only. The nearest pay-and-display is Cyrus Street, three minutes' walk. Farringdon and Barbican are both about eight minutes on foot.

Manage booking

Change your mind? That is allowed.

Enter your reference to move or cancel. Free of charge up to 24 hours before your appointment, which the page works out for you rather than making you count.